\u4e92\u8054\u7f51\u514d\u8d39\u5546\u4e1a\u6a21\u5f0f\u5206\u6790 \u975e\u51e1\u7684\u4ea7\u54c1\u662f\u6839\u672c
\u65f6\u95f4\uff1a2011-09-06 21:23:23 \u6765\u6e90\uff1a\u96f7\u950b\u7f51 \u4f5c\u8005\uff1a
\u3000\u3000\u514d\u8d39\u63d0\u4f9b\u4ea7\u54c1\u6216\u662f\u5176\u67d0\u4e2a\u7248\u672c\u8fd9\u6837\u7684\u505a\u6cd5\u4e00\u76f4\u4ee5\u6765\u90fd\u9887\u53d7\u4e89\u8bae\u3002<\/p>\n\n\n\n
\u3000\u3000\u5b9a\u4ef7\u4e0d\u662f\u4ef6\u5bb9\u6613\u7684\u4e8b\u60c5\u3002\u4f46\u662f\u5f88\u4e0d\u5e78\u7684\u662f\uff0c\u8bb8\u591a\u4f01\u4e1a\u5bb6\u90fd\u6ca1\u80fd\u5145\u5206\u8003\u8651\u5982\u4f55\u5b9a\u4ef7\u3002\u4ed6\u4eec\u5e38\u5e38\u90fd\u662f\u76f4\u63a5\u53c2\u7167\u7c7b\u4f3c\u5546\u54c1\u7684\u5b9a\u4ef7\u7b56\u7565\uff0c\u76f2\u76ee\u76f8\u4fe1\u4e00\u4e9b\u6240\u8c13\u201c\u4e13\u5bb6\u201d\u7684\u8a00\u8bba\u6216\u662f\u4f9d\u8d56\u7834\u788e\u539f\u7406(broken rationale-\u6211\u4eec\u4ed8\u51fa\u4e86\u5f88\u591a\u52aa\u529b\uff0c\u6240\u4ee5\u6211\u4eec\u7684\u4ea7\u54c1\u5e94\u8be5\u5356\u5230X\u7f8e\u5143)\u8fdb\u884c\u5b9a\u4ef7\u3002<\/p>\n\n\n\n
\u3000\u3000\u514d\u8d39\u6709\u65f6\u5019\u9700\u8981\u66f4\u591a\u8003\u8651\uff0c\u56e0\u4e3a\u5b83\u4e5f\u6709\u5f88\u591a\u79cd\u5f62\u5f0f\u3002\u6211\u4eec\u8981\u4ece\u6279\u5224\u6027\u7684\u89d2\u5ea6\u6765\u89c2\u5bdf\u5b83\uff0c\u6df1\u5165\u63a2\u7a76\u4e3a\u4ec0\u4e48\u6709\u4e9b\u516c\u53f8\u91c7\u7528\u8fd9\u6837\u7684\u65b9\u5f0f\u80fd\u591f\u6210\u529f\uff0c\u800c\u53e6\u4e00\u4e9b\u5374\u5931\u8d25\u7684\u539f\u56e0\u3002\u5728\u53c2\u8003\u4e00\u4e9b\u7ecf\u6d4e\u5b66\u5b66\u672f\u8bba\u6587\uff0c\u884c\u4e3a\u5fc3\u7406\u5b66\u4e66\u7c4d\u548c\u516c\u53f8\u7b56\u7565\u4e4b\u540e\uff0c\u6211\u4eec\u603b\u7ed3\u51fa\u4e86\u4ee5\u4e0b\u51e0\u70b9\u3002<\/p>\n\n\n\n
\u3000\u3000\u8fb9\u9645\u6210\u672c\u6cd5\u5219<\/p>\n\n\n\n
\u3000\u3000\u5408\u7406\u7684\u5b9a\u4ef7\u5728\u5438\u5f15\u987e\u5ba2\u65b9\u9762\u80fd\u8d77\u5230\u975e\u5e38\u5927\u7684\u4f5c\u7528\u3002\u8fd9\u91cc\u9762\u8574\u542b\u4e86\u4e00\u4e2a\u6bd4\u4e07\u6709\u5f15\u529b\u8fd8\u201c\u771f\u201c\u7684\u7ecf\u6d4e\u5b66\u539f\u7406\uff1a\u5728\u5b8c\u5168\u7ade\u4e89\u5e02\u573a\uff0c\u957f\u671f\u4ea7\u54c1\u4ef7\u683c(\u4e5f\u53eb\u201c\u5e02\u573a\u51fa\u6e05\u4ef7\u683c\u201d)\u5c06\u4f1a\u662f\u751f\u4ea7\u7684\u8fb9\u9645\u6210\u672c\u3002<\/p>\n\n\n\n
\u3000\u3000\u56e0\u4e3a\u4e3b\u673a\u548c\u5e26\u5bbd\u6210\u672c\u7684\u4e0d\u65ad\u4e0b\u964d\uff0c\u73b0\u5728\u5927\u591a\u6570\u4e92\u8054\u7f51\u4ea7\u54c1\u7684\u8fb9\u9645\u6210\u672c\u5df2\u7ecf\u8d8b\u8fd1\u4e8e\u96f6\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u5982\u679c\u4e3a\u987e\u5ba2\u63d0\u4f9b\u670d\u52a1\u7684\u6210\u672c(\u6682\u65f6\u5ffd\u7565\u652f\u6301\u7684\u8d39\u7528)\u4e3a\u201c0\u201d\uff0c\u90a3\u4e48\u8fd9\u4e2a\u4ea7\u54c1\u5728\u5e02\u573a\u4e0a\u7684\u957f\u671f\u4ef7\u683c\u4e5f\u5c06\u4f1a\u662f\u201c0\u201d(\u8fd9\u662f\u7531\u7ade\u4e89\u538b\u529b\u5f62\u6210\u7684)\u3002<\/p>\n\n\n\n
\u3000\u3000\u4f53\u9a8c\u4ea7\u54c1<\/p>\n\n\n\n
\u3000\u3000\u201c\u514d\u8d39\u201d\u6a21\u5f0f\u7684\u6838\u5fc3\u5185\u5bb9\u662f\u4e3a\u987e\u5ba2\u63d0\u4f9b\u7684\u4ea7\u54c1\u6216\u662f\u670d\u52a1\u3002\u5927\u591a\u6570\u4e92\u8054\u7f51\u4ea7\u54c1\u6216\u670d\u52a1\u90fd\u53ef\u4ee5\u88ab\u5b9a\u4e49\u4e3a\u662f\u201c\u4f53\u9a8c\u4ea7\u54c1\u201d\uff1a\u987e\u5ba2\u9700\u8981\u4f7f\u7528\u4e00\u6bb5\u65f6\u95f4\u624d\u80fd\u770b\u5230\u5b83\u7684\u4ef7\u503c\u3002<\/p>\n\n\n\n
\u3000\u3000Dropbox\u5c31\u662f\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u3002\u56de\u60f3\u4e00\u4e0bDrew Houston\u8bf4\u7684\uff1a\u201c\u4e8b\u5b9e\u4e0a\uff0cDropbox\u63d0\u4f9b\u7684\u662f\u4e00\u79cd\u4eba\u4eec\u4e0d\u77e5\u9053\u4ed6\u4eec\u9700\u8981\u7684\u4ea7\u54c1\uff0c\u53ea\u6709\u8bd5\u8fc7\u4e4b\u540e\uff0c\u4ed6\u4eec\u624d\u4f1a\u53d1\u73b0\u5b83\u7684\u4ef7\u503c\u3002\u201d<\/p>\n\n\n\n
\u3000\u3000\u6709\u8bb8\u591a\u5b66\u8005\u5bf9\u4f53\u9a8c\u4ea7\u54c1\u7684\u5b9a\u4ef7\u505a\u4e86\u76f8\u5173\u7814\u7a76\u30021983\u5e74\uff0c\u7ecf\u6d4e\u5b66\u5bb6Carl Shapiro\u5f97\u51fa\u7684\u7ed3\u8bba\u662f\uff1a\u7531\u4e8e\u987e\u5ba2\u90fd\u503e\u5411\u4e8e\u4f4e\u4f30\u4ea7\u54c1\u4ef7\u503c\uff0c\u90a3\u4e48\u4f53\u9a8c\u4ea7\u54c1\u7684\u6700\u4f73\u5b9a\u4ef7\u5e94\u8be5\u4ee5\u4e00\u4e2a\u8f83\u4f4e\u7684\u8bd5\u5b9a\u4ef7\u5f00\u59cb\uff0c\u5f53\u987e\u5ba2\u53d1\u73b0\u4ea7\u54c1\u4ef7\u503c\u65f6\uff0c\u518d\u9010\u6e10\u62ac\u9ad8\u4ef7\u683c\u3002<\/p>\n\n\n\n
\u3000\u3000\u53e6\u4e00\u4e9b\u65f6\u5019\uff0c\u987e\u5ba2\u53ef\u80fd\u4f1a\u9ad8\u4f30\u4e00\u4e9b\u4ea7\u54c1\u7684\u4ef7\u503c\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u6700\u4f73\u5b9a\u4ef7\u7b56\u7565\u5e94\u8be5\u662f\uff1a\u5728\u521d\u59cb\u9636\u6bb5\u5c3d\u53ef\u80fd\u5730\u62ac\u9ad8\u5b9a\u4ef7\u6216\u662f\u548c\u987e\u5ba2\u7b7e\u8ba2\u957f\u671f\u5408\u7ea6\u3002<\/p>\n\n\n\n
\u3000\u3000\u8fd9\u4e5f\u662f\u987e\u5ba2\u4e0d\u613f\u610f\u5bf9\u67d0\u9879\u670d\u52a1\u6216\u4ea7\u54c1\u505a\u51fa\u9884\u4ed8\u6216\u662f\u7b7e\u8ba2\u957f\u671f\u5408\u7ea6\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n
\u3000\u3000\u56e0\u6b64\uff0c\u8bd5\u5b9a\u4ef7\u5728\u8fd9\u91cc\u5176\u5b9e\u662f\u4e00\u4e2a\u4fe1\u53f7\u673a\u5236\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u4e00\u4e2a\u8f83\u4f4e\u7684\u521d\u59cb\u5b9a\u4ef7\u6697\u793a\u4e86\u4f60\u5bf9\u4f60\u7684\u4ea7\u54c1\u975e\u5e38\u6709\u4fe1\u5fc3\u2014\u2014\u5b83\u4e00\u5b9a\u80fd\u4e3a\u987e\u5ba2\u521b\u9020\u4ef7\u503c\u3002<\/p>\n\n\n\n
\u3000\u3000\u201c\u514d\u8d39\u201d\u7684\u5fc3\u7406\u5b66<\/p>\n\n\n\n
\u3000\u3000\u5bf9\u4e8e\u201c\u514d\u8d39\u201d\u7684\u5fc3\u7406\u5b66\u4e5f\u5df2\u7ecf\u6709\u5f88\u591a\u7814\u7a76\u3002Chris Anderson\u7684\u300a\u514d\u8d39\u300b(\u201cFree\u201d)\u548cDan Ariely\u7684\u300a\u53ef\u9884\u6d4b\u7684\u975e\u7406\u6027\u300b(\u201cPredictably irrational\u201d)\u4e24\u672c\u4e66\u5c31\u4e13\u95e8\u7814\u7a76\u4e86\u8fd9\u4e00\u8bfe\u9898\u3002\u7b80\u5355\u6765\u8bf4\uff0c\u6211\u4eec\u53ef\u4ee5\u628a\u201c\u514d\u8d39\u201d\u770b\u6210\u662f\u4e00\u4e2a\u60c5\u611f\u70ed\u952e\uff0c\u8fd9\u4e2a\u70ed\u952e\u80fd\u591f\u8fc5\u901f\u5730\u964d\u4f4e\u987e\u5ba2\u7684\u5fc3\u7406\u5c4f\u969c\u3002\u56e0\u4e3a\u8bb8\u591a\u4eba\u90fd\u5ffd\u7565\u65f6\u95f4\u7684\u6295\u5165\uff0c\u201c\u514d\u8d39\u201d\u8ba9\u4ed6\u4eec\u89c9\u5f97\u201c\u6ca1\u6709\u4efb\u4f55\u635f\u5931\u201d\u3002
\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u6765\u8bf4\uff0c\u514d\u8d39\u662f\u4fc3\u4f7f\u4eba\u4eec\u4f7f\u7528\u8fd9\u4e2a\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5de8\u578b\u52a0\u901f\u5668\u3002\u4e0d\u8fc7\u5728\u4eba\u4eec\u4ee5\u201c0\u201d\u4ef7\u683c\u5f00\u59cb\u4f7f\u7528\u4e4b\u540e\uff0c\u5546\u5bb6\u5f88\u96be\u8bf4\u670d\u4ed6\u4eec\u5f00\u59cb\u4ed8\u8d39\u3002\u8fd9\u79cd\u73b0\u8c61\u5df2\u7ecf\u8db3\u4ee5\u62e5\u6709\u4e00\u4e2a\u4e13\u6709\u540d\u8bcd\uff1a\u201c\u4e00\u5206\u94b1\u6548\u5e94\u201d(\u201cThe penny gap\u201d)\u2014\u2014\u8ba9\u987e\u5ba2\u4e3a\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u4ed8\u51fa\u7b2c\u4e00\u5206\u94b1\u5f80\u5f80\u662f\u6700\u4e3a\u8270\u96be\u7684\u4e00\u5173\u3002\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u4f60\u9700\u8981\u7cbe\u660e\u5730\u9009\u62e9\u201c\u9ad8\u7ea7\u529f\u80fd\u201d\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n
\u3000\u3000\u51b3\u7b56\u56e0\u7d20<\/p>\n\n\n\n
\u3000\u3000\u5982\u679c\u4e0a\u9762\u6240\u6709\u7684\u4e00\u5207\u90fd\u6210\u7acb\u7684\u8bdd\uff0c\u201c\u514d\u8d39\u201d(\u6216\u662f\u201c\u514d\u8d39\u5546\u4e1a\u6a21\u5f0f\u201d)\u5e94\u8be5\u5c31\u662f\u51b3\u7b56\u7684\u7b54\u6848\u4e86\u3002\u5f53\u7136\u5728\u8fd9\u671f\u95f4\u8fd8\u8981\u8003\u8651\u5176\u4ed6\u7684\u4e00\u4e9b\u56e0\u7d20\u3002\u4e0b\u9762\u7684\u57fa\u672c\u6846\u67b6\u80fd\u591f\u5e2e\u52a9\u4f60\u505a\u51fa\u4e00\u4e2a\u66f4\u4e3a\u660e\u667a\u7684\u51b3\u7b56\u3002\u4e0d\u8981\u4ee5\u4e3a\u201c\u6240\u6709\u590d\u6742\u7684\u95ee\u9898\u90fd\u6709\u4e00\u4e2a\u7b80\u5355\u7684\u7b54\u6848\u201d\u662f\u771f\u7406\u3002\u8fd9\u4e2a\u6846\u67b6\u4f5c\u4e3a\u4e00\u4e2a\u601d\u8003\u5de5\u5177\u6765\u7528\u975e\u5e38\u6709\u6548\uff0c\u4f46\u662f\u5b83\u5e76\u6ca1\u6709\u7b80\u5355\u7684\u516c\u5f0f\u3002<\/p>\n\n\n\n
\u3000\u3000\u9996\u5148\uff0c\u4f60\u8981\u95ee\u81ea\u5df1\u4ee5\u4e0b\u95ee\u9898\uff1a<\/p>\n\n\n\n
\u3000\u3000\u6211\u5e0c\u671b\u6211\u7684\u516c\u53f8\u6709\u591a\u5927\u89c4\u6a21\uff1f\u5982\u679c\u4f60\u53ea\u662f\u60f3\u8981\u5efa\u7acb\u4e00\u4e2a\u80fd\u4e3a\u4f60\u5e26\u67658000\u7f8e\u5143\u6708\u6536\u5165\u7684\u516c\u53f8\uff0c\u540c\u65f6\u53c8\u6709\u4e00\u4e2a\u597d\u7684\u4ea7\u54c1\uff0c\u4f60\u53ef\u4ee5\u4e0d\u5fc5\u91c7\u7528\u514d\u8d39\u5546\u4e1a\u6a21\u5f0f\u3002\u4e0d\u8fc7\u5982\u679c\u4f60\u60f3\u8981\u5efa\u7acb\u4e00\u4e2a\u4e3b\u5bfc\u578b\u516c\u53f8\u5e76\u5360\u6709\u53ef\u89c2\u7684\u5e02\u573a\u4efd\u989d\uff0c\u514d\u8d39\u5546\u4e1a\u6a21\u5f0f\u5c31\u80fd\u591f\u52a0\u901f\u4f60\u7684\u4ea7\u54c1\u8513\u5ef6\u3002<\/p>\n\n\n\n
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